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Thursday, March 21 • 12:45pm - 1:05pm
Mobile-first retail: are you ready for it?

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On average, there are over 7 million Tweets around E-commerce every month. 70% of Twitter users visit an online store first and make a purchase online. Twitter's research shows that Asian millennials are more likely to shop on mobile apps than Western millennials and, more likely to adopt mobile payment than their Western counterparts. Even for the mobile resilient categories, we're seeing an increase in consumers' intention to buy on mobile. As consumers warm up to purchasing even their furniture online, mobile commerce disruption is expected to go mainstream first in Asia.  
Speakers
avatar for Martyn U'ren

Martyn U'ren

Head of Research, Asia Pacific & MENA, Twitter
Martyn leads the Twitter research team across Asia Pacific, Middle East & North Africa; a team responsible for developing and providing market insight into all aspects of Twitter, from audience to global events. Previously, Martyn has spanned media agency, global publishers, research... Read More →
avatar for Arvinder Gujral

Arvinder Gujral

MD, Southeast Asia and Senior Director, Business Development, Asia Pacific, Twitter
Arvinder has a dual role at Twitter as Managing Director of Southeast Asia and Senior Director of Asia Pacific Business Development. In his MD of Southeast Asia role, he is responsible for growing Twitter’s business across Southeast Asia including strategic leadership and business... Read More →

Thursday March 21, 2019 12:45pm - 1:05pm GMT+08
Business Model World
  Next Gen Retail & Commerce