As Head of Digital Consumer at Euromonitor International, Michelle Evans oversees the firm’s research on the digital consumer, providing actionable insights and in-depth analyses into how technological advances are reshaping the way consumers browse and buy goods and services globally.

She regularly writes and speaks about Euromonitor’s research with her specialty spanning mobile payments, digital commerce, e-commerce, m-commerce, digital marketing and social media. Recognized as a thought leader in digital commerce, she was named a Power Women in Fintech by conference organizer Innotribe in 2015, a Woman on Top in Tech by business magazine Asian Entrepreneur in 2016, a Woman to Watch by social think tank Remodista in 2018 and a Top 200 Fintech Influencer in Asia by fintech publications Fintech Asia and Lattice80 in 2018.

She has shared her expertise across industry events, including Money20/20, Trustech, Forum E-Commerce Brasil, Seamless Asia, Mobile Shopping and CONNECT Mobile CX Summit in the capacity as a speaker, chairperson or juror. Leveraging her master’s degree in journalism from Northwestern University, she has a recurring column in Forbes and is regularly quoted in publications globally.